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Rocks and Ruts is an online off-road powersports community featuring industry news, product reviews and off-road industry related discussion.

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Category Archive: Featured Industry, Industry News

YAMAHA MOTOR CORPORATION, USA, PARTNERS WITH PANASONIC CONSUMER ELECTRONICS COMPANY ON JOINT MARKETING AND ECOMMERCE INITIATIVES

Initial Focus Will Integrate Yamaha Powersport Vehicles and Watercraft with Panasonic Adventure Line of Action Cameras   September 2, 2015 (Kennesaw, GA) – Yamaha Customer Support Group, a...

Yamaha asks… You ready?

Another exciting video posted on Yamaha’s social media channels today. The reveal for their upcoming sport SxS model will happen on September 1st 2015!  

CAN-AM: OFFICIAL SPONSOR OF ‘BALLISTIC’ BJ BALDWIN

Off-road racing champion to put to the test the new 131-hp Can-Am Maverick X ds 1000R Turbo side-by-side vehicle   Valcourt, Québec, Canada, June 15, 2015 – BRP (TSX:DOO) reinforces its...

Yamaha’s Georgia Manufacturing Facility Featured in “Small Town, Big Deal” Television Program

Leading RFD-TV Network Program Showcases Yamaha and its Newnan, Georgia Facility   KENNESAW, Ga.—June 10, 2015— Yamaha’s manufacturing facility in Newnan, Ga., is featured in a new...

Yamaha Outdoor Access Initiative Announces First Quarter GRANT Awards Celebrating Outdoor Recreation

First Year of Expanded Support for Those Using OHVs to Enjoy the Outdoors; GRANT Projects Showcase Partnership between Land Managers and Riders to Create and Protect Access   CYPRESS, Calif. –...

BRP SETS NEW PERFORMANCE NORMS WITH THE 2016 CAN-AM OFF-ROAD MODELS

New Can-Am Maverick X ds 1000R Turbo   Three new class-leading Rotax ATV engines More power to the Can-Am Maverick X ds 1000R Turbo New specialty vehicles for hunters and mud riders  ...

Pheasants Forever & Quail Forever Ink Polaris RANGER as National Sponsor

Polaris RANGER is the Official Off-Road Vehicle of “The Habitat Organization” St. Paul, Minn. – May 27, 2015 – “The Habitat Organization” is proud to announce Polaris RANGER, as...

ITP UltraCross R Spec Tires Outlast Brutal Terrain

Rugged 8-Ply Tires Log 2,000+ Miles and Numerous Podiums for UTV, Inc.   Clinton, Tenn., May 19, 2015 – Johnny Angal of UTV, Inc. – winner of prestigious 2014 Tecate SCORE Baja 1000...